Fun da Middles

“iT’S WHAT’S INSIDE THAT MATTERS” MAY SOUND LIKE A CLICHÉ, BUT NOT FOR A new CUPCAKES BRAND WITH A DELICIOUS CHOCOLATE FILLING.

WE BAKED More thAn 250 CUPCAKES to bring THESE characters AND STORIES TO LIFE, for THE BRAND’S FIRST digital campaign.

GENERAL MILLS AWARDS: BEST PRODUCT LAUNCH | THE WEBBY AWARDS: FINALIST